I am having so much fun writing Mom-entum. I’ve been writing about Moms/women for a while now and it popped in my head the other day how much I’ve learned from talking and writing about them. So I decided to go back and look through all my articles to remind myself just what I’ve learned. Here’s the list every brand should have because it came right from Moms.
1. Don’t talk down to women.
2. Do use emotion in your messages. One of the reasons Mom-to-Mom conversations work is because we aren’t afraid to use show emotion. “If you can get to people through their hearts, you can affect change. No billboard can do that,” said Sugar Jones.
3. Be personable. Moms like brands that have a personality.
4. Be human. Put the corporate hat aside and think, act, react as if human, not an entity.
5. Provide detail. Moms like information and to be educated about the products they are bringing into their homes.
6. Work hard to gain a Mom’s trust. She doesn’t have time in her busy life so the first place she is going to turn to is her friends. The trust is already there. A brand has to work twice as hard.
7. Be honest. Transparent. Moms and the rising Dad contingency will see right through your marketing messages if you aren’t honest.
9. Don’t pigeonhole women. “Women are a huge demographic. Multi-culture aspects are barely being addressed in most markets,” said Patty Devere of the Ask Patty automotive blog.
10. Allow for two-way dialogue. We like a brand that allows us to have a voice and in return, have one itself.
11. Be useful. Provide information, be entertaining, give us tools we can actually use.
12. Moms often buy from companies that they feel a connection with and who treat them the best. “I love that social media is making companies accountable for their products and customer service,” said Erica Ehm of the YummyMummyClub.
13. Don’t understand estimate intelligence of women. “Moms don’t lose their intelligence just because they’ve had children,” replied Candace Derickx of Best Tools for Schools.
14. Don’t make it a sell job.
15. Don’t be afraid to admit a mistake as a brand. Moms will love you for it.