So often I hear people say, just give the keys to your Twitter channel to anyone who is familiar with Twitter. Well, like direct and digital marketing there is a science to tweeting. Here are 33 best practices to get jumpstart your Twitter credentials.
1. Be human. Just be yourself.
2. It’s about responding to the listening.
3. Relationships are built through connections. Connections happen through conversation.
Conversation happens through engaging content.
4. Personalize your posts and tweets. Don’t always post generic messages.
5. For every three posts that are brand-oriented, post one that is not.
6. You are what you tweet. Twitter users tend to prefer a direct, genuine and, of course, likable tone from you or your business.
7. Share photos and behind-the-scenes info about your business. Even better, give a glimpse of developing projects and events. Users come to Twitter to get and share the latest, so give it to them!
8. Listen by regularly monitoring the comments.
9. Ask questions of your followers to glean valuable insights and show that you are listening.
10. Respond to compliments and feedback in real time.
11. Demonstrate wider leadership and know-how: Reference articles and links about the bigger picture as it relates to your business.
12. Champion your stakeholders by retweeting and replying publicly to great tweets posted by your followers and customers.
13. Don’t make your tweets 140 characters or no one can retweet you.
14. Include links in tweets—they perform better.
15. Humor leads when it comes to tweets.
16. Don’t follow everyone just because they follow you.
17. Choose a niche for your twitter content: Become known for something, not everything.
18. Tweet with personality. No one wants to talk to someone who is boring.
19. Tweet feelings and opinions—not just facts.
20. Ask questions. Give your audience something to engage with.
21. Don’t tweet propaganda: Either no one will engage with it or you will stir controversy.
22. Thank your audience for retweets.
23. Give credit. if you tweet articles, include the authors’ names. Social media etiquette mirrors real world etiquette. Social is all about sharing content, but if it’s someone else’s content, you must give credit where credit is due—always provide links.
24. Make your tweets short enough to allow the text “RT @[your handle]” to be added.
25. Shoot for 120 characters. This makes it easier for people to RT.
26. Avoid technical terms and jargon in your promotional posts/tweets.
27. Once you’ve built up a loyal follower base, feel free to request that people RT links, etc. Requests to retweet or comment work.
28. Promote new blog posts around 10am weekdays, especially on Monday. Re-promote on Thursday/Friday.
29. If applicable, use words like “insights,” “analysis,” and “opinion.” Posts with these words get more views and links.
30. For best retweeting, use headline-like tweets, correctly punctuated, with few or no abbreviations, written with a noun and in the third person. Incorporate the following words when feasible:
You—“You may find this information valuable”
Please—“Please share or forward if you like this post”
Retweet—“Please retweet.” Don’t request retweets too often, though.
Post—“This is my latest blog post”
Blog—“A new post from the Practical Media blog”
Free—“Free instructions for how to…”
Media—“Our partner was in the news media with its latest project”
Help—“Can you help spread the word”
Great—“A great article about land development in Washington state”
10 (or other numbers)—“10 tips on…” “5 steps to…”
How to—“how to get your project permit through”
Top—“Top techniques for…”
Check out—“Check out the news about…”
31. Use words like STUDY, INFOGRAPHIC and VIDEO in your tweets to drive more engagement with those types of tweets. And don’t be afraid to use all caps to highlight them.
32. Jump in on tweets, but Twitter etiquette would be to acknowledge the butting in.
33. Use hashtags. They signal you want to have a conversation with others and here’s how we can stay on top of it.
Have more suggestions for our list, please add away.