Sustainability, corporate responsibility and giving back are important topics to moms particularly milliennial moms. Millennial moms are notorious researchers when it comes to a product and its association with a cause. A Cone Cause Evolution Study in 2010 showed 92% of moms want to buy a product that supports a cause. Who is doing it well? Well P&G is leading the way.
Mom blogs are full of articles about giveaways and discounts associated with P&G’s myGIVE efforts. What is myGIve? It’s P&G’s social sustainability platform where mom’s everyday purchases will contribute to helping to communities. Donations, tied to coupon redemption through the P&G brand saver coupon booklet, are given to local communities to help educate and give back by addressing issues like clean water. Each coupon redeemed results in one day of clean drinking waterdonated.
4,000 children die every day from lack of clean drinking water. The non-profit P&G Children’s Safe Drinking Water Program (CSDW) provides PUR packets in developing countries. Developed by P&G and the U.S. Centers for Disease Control, PUR packets use some of the same ingredients as municipal water systems to remove pollutants from contaminated water and since 2004, CSDW has provided over 3 billion liters of water to children in need in over 60 countries.
“By redeeming P&G brandSAVER coupons, consumers have helped us provide more than 42 million days of clean drinking water to people in need since 2008 – and that number continues to rise as we further our efforts to provide clean, drinkable water across the globe,” said Dr. Greg Allgood, Director of the P&G Children’s Safe Drinking Water Program.
Little Acts Meaningful Impact
In addition to the myGive program, P&G also launched under their Future Friendly umbrella “Little Acts Meaningful Impact.” Moms can learn tips for saving water, saving energy and reducing waste. P&G partnered with National Geographic, the Clinton Global Initiative and the NSF International.
Moms can also take challenges and earn points as a part of Recyclebank. Recyclebank rewards green actions with reward points. Moms can earn points by taking educational quizzes, answering questions and for purchases.