5 Pieces All Bloggers Need in Their Media Kits


Blogger at computerRecently I was on the hunt for a couple stellar bloggers and was shocked by what I found. Sure many had a bazillion Twitter followers, even more Facebook likes, and blogged for household brand names, but more than a few lacked one crucial tool in their tool box.

They had no media kit.

What is normally a simple request of “send me your media kit detailing, well, everything,” now morphed into me having to hunt and peck for vital blogger stats—something a prospective client should never have to do.

And once I have to start doing your job for you—that’s when I call it quits and move on to the next blogger.

So in an effort to make sure you land that next blogging gig here are five things to include in your blogger media kit.


Pretty much sums it up. Write a little bio about yourself, nothing major.  A couple quick paragraphs about you, what you blog about, where you live, your contact information, and any little personal tidbits like oh-so-fabulous mommy blogger Melissa Mitchel aka @SippyCupMom wrote her in media kit.

I am the mama to a 3 year old boy who is always on the go and wife to a sports obsessed and technology guru! Rounding out our family is a fun-loving dog and a grumpy cat!

Personally, Melissa had me at grumpy cat.  I can only imagine the fun chaos in her household.

An “about” section of your media kit not only allows a little bit of your personality to shine through but also showcases your writing ability.

Social media statistics

A must for any blogger media kit is their social media street cred. Not only should you provide your Twitter handle, but also list your number of Twitter followers and how many times you’ve been listed. Include your number of Facebook likes; Facebook reach; how many folks subscribe to your RSS feed; what your Alexa ranking, Kred, and Klout scores are; mozRank; how many YouTube views your videos have, Instagram and LinkedIn stats, and last but not least, an in-depth Google analytics review. It’s best to provide a three-month average of your blog’s monthly unique visitors, monthly pageviews, and time on site.

I know it may look like a lot of information but it’s really essential. Any blogger can buy a ton of Facebook likes, but if your blog has a low number of page views or unique visitors this could be cause for concern.

Brands you’ve worked with

You’ve written the about section and knocked it out of the park with some great social media stats, but what brands have you worked with? Here’s your opportunity to really toot your own horn. Go ahead brag a little. It’s really ok.

Tell me what brands you worked with and any giveaways or product reviews you’ve promoted on your blog.  Are you a brand ambassador for Microsoft like Carrie McLaren with Carrie With Children? Have any brands sponsored you to attend a social media event?  Do you guest blog for anyone? Have you ever spoke at an event?

And a sure fire way to get a leg up on the competition is to take the time to write a social media case study of your blogging success. It’s one thing to say you can do XYZ for a brand, and totally a different beast to have a blogger provide tangible results in the form of a well-thought-out social media case study detailing their blogging success stories.

Take a peak at Magnet Social Media’s case studies to see how a case study should be written.


While talking money is usually an uncomfortable subject for folks it’s best to just get it out of the way. Depending on what type of project a blogger is working on, you could be compensated a variety of ways. You could offer banner advertising on your blog. You could write a product review in return for free product or in certain circumstances actual cash payment. You could do a product giveaway in return for getting a product to keep. However it is you wish to be compensated, here’s your opportunity to let brands know.


A picture does really say a thousand words. And while snail mailing a CD of snapshots of yourself, articles you’ve been mentioned in, or you interacting with products you’ve represented in the past may seem outdated, it really isn’t.

A quicker—and less expensive—alternative to the old school CD of photos is Dropbox. Dropbox is a free service that lets you upload your photos, docs, and videos, and share them simply by sending a link to download them.  There’s even a free iPhone app for when you’re on the go.

So that’s it.  Five easy-peasy sections to include in a blogger media kit to help ensure you stand out from the competition.

BLOGGERS: Do you have a media kit? Why or why not?

3 Responses to “5 Pieces All Bloggers Need in Their Media Kits”

  1. Do you have links of Media Kits that bloggers are currently using that fit your list of best practices? In my experience, most are all over the map in terms of what aspects they present to the public at large. In fact, many popular sites will not openly present their metrics or compensation rates, etc. at all. If a brand has interest, they need to contact the site owner. In my situation, we’ve been contacted first. Perhaps there’s a happy middle ground in the ever evolving best practices.

    Vincent aka @CuteMonsterDad

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