Happy Halloween! Millions of parents across America will be helping their children get dressed and taking them trick or treating tonight. In fact, it’s estimated that 41 million children between the ages of five and 14 will be trick or treating across America. And what were some of mom’s favorite brands on Facebook doing to help families celebrate and to encourage them to spend the predicted and scary $6.86 billion in costumes, candy and decorations?
Kool Aid goes Ghoulish with Ghoul Aid
Just in time for Halloween, Kool Aid introduced special edition Ghoul Aid scary blackberry flavor complete with the Kool Aid man attired a batlike cape. If after spotting it on Facebook, you can’t find it in stores, some enterprising people have hoarded some of it and are selling it on Amazon.com.
Target wants moms and kids to get Gourdgeous
Moms and kids can download the Gourdgeous app and upload their faces and create pumpkin portraits to share with friends and family. And the wall is filled with nudges to buy everything from candy to costumes. Even a Target Truth: “never get into a bobbing apple contest with a vampire.”
Unicef costume creator connects Facebook and donations.
UNICEF is known for the orange donation boxes little children have been carrying with them on their trick or treat rounds. This year, UNICEF has collaborated with Heidi Klum for virtual fundraiser and or real world parties with downloadable party toolkits. Apparently Heidi is famous for her Halloween parties. Who knew? And you can have while donating by using the costume creator. Every donation level unlocks new costumes and accessories.
Rice Krispies snap, cracked and popped out recipes with bloggers.
Sporadically sprinkled along the Wall, are recipes posted and links to bloggers who created them. Moms will find everything from giant candy corn to cocoa Halloween Cats and pumpkins all made out of Rice Krispies.
Kraft says boo-logna and cheese and oozing brains.
Kraft had a tab full of Halloween ideas including an oozing brain recipe, spaghetti eyeballs, skeleton and brain dip, Boo-logna and cheese sandwiches and chocolate haunted houses. They teased you with recipes and how to videos, but if you click you’ll be taken out of Facebook.
Got Chocolate Milk and the Peanuts Gang?
Peanuts and the Gang adorned the Got Milk Facebook page this year with an offer to help you with your Halloween party. Download the kit for Halloween wallpapers and the Peanuts gang bios. They even provide a link out to a specially designed Evite invitation.
Was ToysRUs afraid of Halloween?
ToysRUs chose to go low key and simply feature the trickRtreat featured fan in their Halloween costume. But the always anticipated Big Book for Christmas was announced on the wall to over 1,694,485 likes–it gives credence to the power of posting on the weekend.
Well now we’re off and running towards the next holiday. Ready for Thanksgiving?
Source: U.S. Census Bureau’s Halloween Facts for Features
Source: NRF’s Consumer Intentions Survey