Finding: Women want to share the responsibilities of life’s decisions.
Opportunity: Brands should take the dual decision-making into consideration when develop content: she chooses for different reasons than he does.
Finding: 90% of women think their role is changing for the better.
Opportunity: Brands can connect through programs and tools that help her continue to grow.
Findings: Mothers are optimistic, but feel their daughters have the same opportunities not better then they have. #3 on her list is saving for a better education for her children.
And even though Moms and daughters have many things in common, there are differences between generations when it comes to stress, financial stability and buying habits.
Opportunity: Develop programs where mothers can help their daughters through educational grants. Don’t treat marketing efforts targeting her as one size fits all.
Finding: Women care quality over lowest price.
Opportunity: Turn quality into quality around the product and the experience.
Findings: Technology is making her life better. And women around the world feel with empowerment comes stress and time issues.
Opportunity: Create apps and tools to enhance, deal with stress management and/or simplify her life. Develop products that save time and create short cuts.
Finding: She cares about corporate responsibility. She wants to influence business, politics and community.
Opportunity: Create programs that help her connect with other like-minded woman.