Advisory Board


Holly Pavlika is one of the few women to have her name on the door of an advertising agency- and she has done it twice. She also lends her award-winning creative and leadership skills to teaching classes, writing white papers, donating hours to pro bono efforts and participating in several organizations that give back to the industry.

Fox Pavlika was Holly’s first namesake agency. A shop that focused on strategic and creative solutions, Fox Pavlika specialized in integrated “branded” response long before the terms were coined. After 11 years of success, Fox Pavlika was acquired by Lowe and Partners and became LoweFoxPavlika. A perpetual striver, Holly went on to found yet another agency– Margeotes Pavlika Direct.

From Margeotes, Holly joined G2 Direct & Digital. She helped transform the agency from a direct mail/letter shop to a fully integrated and highly digital agency. Holly’s drive for success, combined with her entrepreneurial spirit, led to the building of G2’s pharmaceutical practice (the fastest growing division of the agency) and ultimate restructuring into a vertical go-to-market strategy.

G2, Holly went to Big Fuel first as the Executive Creative Director. She shortly became the Managing Director of Big Fuel, the nation’s largest pure-play social media agency. Her day- to-day job wasn’t enough, she used her social media expertise and knowledge of moms and women-focused marketing to build MOMentum–a mom practice within Big Fuel that led to her current position as President of MOMentum.

MOMentum was recently spun off from Big Fuel to join 2Blue Media Group where she will continue in her role as President. To reflect the future growth and direction of the company, the name was changed to MOMentum Nation.

Holly has written several white papers and contributes as a regular writer for MediaPost Engage: Moms. She also recently swept the competition in an agency contest hosted by Klout to determine the most influential online voice in the industry.

In her spare time, Holly uses her social media expertise for social good.

Holly first got involved with social good efforts with the Cystic Fibrosis and the Breath of the Hamptons when she found out her daughter’s best friend was living with it.

From there stumbling on a article about how much money is spent on Mother’s Day, she decided to rally moms around the concept of asking spouses and significant others to set aside money for charity versus spending money on gifts. This led to her joining Christy Turlington with the Mother’s Day launch of Every Mother Counts. The twitter party brought 25 million impressions to Christy’s brand and over 175 blog posts across the U.S.

Global Poverty Project saw the Every Mother Counts efforts and asked Holly to join them. 1in 4 children in America go to bed hungry around the world. Holly has live tweeted from their events like the Global Festival in Central and lived on $1.50 a day to raise money and awareness for global hunger.

In September, she was asked to become a Champion for the UN Foundation’s Shot@Life campaign. One of 30 women, she was brought to Washington for media and advocacy training, as well as to brainstorm ideas for the grassroots campaign. In May, Holly traveled with the UN Foundation and UNICEF to Tanzania where she saw first hand the issues.

She is also supporting 10X10 Educate Girls with a 12-hour tweetathon to raise awareness around the issues with girls and education. 154 million girls are not in school, which has a huge impact on the world’s economy.

Social Channels:

Summer Sanders

Summer Sanders pursues excellence in all facets of her life, be it in the swimming pool, in car pool, or in front of the camera. At the 1992 Olympic Games in Barcelona, Sanders emerged as the most decorated U.S. swimmer, winning four medals – two gold, a silver, and a bronze.  Following retirement from swimming, Sanders pursued a career in television. From 1997 to 2005, Sanders appeared on a plethora of programs as correspondent, co-host, and host. Highlights include eight years co-hosting NBA Inside Stuff, becoming the first female game-show host on Nickelodeon by hosting Figure It Out, acting as an Olympic analyst and host for NBC during the 1996, 2000, 2002 and 2010 Olympic Games, being a Today Show special contributor from 2000-2004, and hosting Fox’s hit sports show The Sports List. Sanders also worked as a sideline reporter for the NBA, WNBA, and US Open. Sanders took a brief hiatus from TV to focus on life at home. She married Olympian and former U.S. Ski Team Alpine racer Erik Schlopy and has two children, Skye and Spider. She returned to TV in 2009,
and has worked as a correspondent for Good Morning America, The Rachael Ray Show, and NBC’s Universal Sports Network. She currently hosts Yahoo! Sports award winning web series Elite Athlete Workout and will be their Olympic host and analyst at the 2012 Games. Most recently, Sanders signed on to be on-air talent for the new Pac-12 Network debuting August 2012.

In addition to broadcast work, Sanders is also a health and fitness advocate, producing articles, tips and workouts for various magazines, as well as the author of “Champions are Raised not Born.” In her two years at Stanford University, Sanders compiled six individual NCAA titles and four relay championships, earned back-to-back NCAA Swimmer of the Year awards, and propelled Stanford to the 1992 National Championship.

By age three, Sanders could swim a lap of the pool. She wanted to be just like her older brother Trevor, so in 1976 she joined the Sugar Bears – an age-group swimming program in Roseville, California, coached by Mike Barsotti, Scott Winter and Scott O’Conner. From there she jumped to the Sierra Aquatic Club with coach Ralph Thomas and finally to CCA where coach Mike Hastings became her greatest influence as a coach.

In 1989 at age 17, she made her way to a silver medal in the 200m I.M. behind Lin Li of China at the Pan Pacific Championships, her first international meet. Two years later, she came back to win the event, as well as the 400m I.M. (beating Lin Li) and the 200m butterfly.

In 1991, her first year swimming for Hall of Fame coach Richard Quick at Stanford University, Sanders won the 200y butterfly, 200y I.M. and 400y I.M and the 4x100y medley relay. And she repeated her championship swims in 1992, the only other year she swam at Stanford and helped her team win the NCAA National Championships. All totaled, she won eight NCAA National Championship titles during her two years of competition.

At Perth, Australia for the 1991 World Championships, Summer won a silver medal in the 200m I.M. and a bronze medal in the 400m I.M. behind Lin Li of China. It was her prelude to winning the gold medal in the 200m butterfly in the Olympic record time of 2:08.67 the next year at the Barcelona Olympics.
Sanders also won silver and bronze medals in the 200m and 400m individual medleys and a second gold medal on the 4x100m medley relay – preliminary heat. In qualifying for the Olympic Games, Summer was the first U.S. woman since Hall of Famer Shirley Babashoff in 1976 to qualify for four individual events at one Olympiad.

Summer swam for another year, then officially retired in 1994, but came back a year later to try unsuccessfully for the 1996 Olympic Team. During her career she won eight U.S. National Championships.

Social Channels:

Dr. Suzanne Steinbaum

Dr. Suzanne Steinbaum is an attending cardiologist and the Director of Women and Heart Disease of Lenox Hill Hospital in New York City. She has done fellowship training in both Preventive Cardiology and Cardiology, with a subspecialty in Prevention and Women and Heart disease. Her book, Dr. Suzanne Steinbaum’s Heart Book:  Every Woman’s Guide to a Heart-Healthy Life-  Reduce the Effects of Stress, Promote Heart Health, and Restore the Balance in Your Life, explains the importance of living from the heart to stay truly healthy, and will be released in January of 2013 through Penguin/Avery Publishers.

Dr. Steinbaum has devoted her career to the treatment of heart disease through early detection, education, and prevention. She has lectured nationally on topics of coronary artery disease, Women and Heart Disease, natural and alternative ways of treating heart disease and the prevention of heart disease.  She is often cited in magazines and newspapers and is regularly seen on network news health segments for ABC, NBC and CBS as a leading consultant in the field of women and heart disease, preventive cardiology and topics of lifestyle management.  She has been featured on The Early Show, The Doctors, Good Morning America, The Dr. Steve Show, Inside Edition and 20/20. She has written on topics of cardiac prevention and nutrition has been quoted in many publications and magazines, such as Self, Glamour, More, Fitness, The Wall Street Journal and Family Circle.

Dr. Steinbaum is a National Spokesperson for Go Red for Women, for women and heart disease through the American Heart Association.  She is also Medical Director of the non-for-profit organization, Events of the Heart whose goal is to educate and empower women through the arts, incorporating cholesterol screening while reaching women through the celebrity performances of “The Angina Monologues”. Dr. Steinbaum lends a unique perspective by guiding women in the pursuit of health by learning how to understand their issues and more effectively communicate their concerns to their physicians by taking control of their own health through education and lifestyle empowerment.

Dr. Steinbaum is a Fellow of the American College of Cardiology, is the recent past Medical Director for the Young Professionals division of the American Heart Association and is a National Spokesperson for the Go Red for Women campaign.  She is the recipient of the 2010 recipient of the American Heart Association: Young Heart Award for Achievement in Cardiovascular Science and Medicine, and also the 2012 Women of Heart Honoree in recognition of leadership in Women’s Heart Health for Go Red in Westchester and Fairfield counties in New York and Connecticut.

Her work and passions can be seen at Proudly, she is the mother of a son, who knows exactly where his heart is.

Social Channels:

Anne Geddess

One of the world’s most respected photographers, Anne Geddes creates images that are iconic, multi-award winning, internationally acclaimed, and beloved.

Throughout her career, Anne Geddes has continued to give back. In 1992, Anne with her husband, Kel, founded The Geddes Philanthropic Trust to raise funds and awareness worldwide for the prevention of child abuse and neglect. In 2011, Anne was proud to announce her partnership with the United Nation’s Every Woman Every Child initiative, which she hopes will continue to help make the health
and welfare of pregnant women, and newborn children, a global priority. Anne is also the Global Advocate for the UN Foundation’s Shot@Life campaign, which aims to provide access to basic life-saving immunizations to children in the developing world.

Anne’s work has been published in 83 countries and her books have sold more than 18 million copies worldwide. Anne Geddes’ blog, Facebook and Twitter pages bring her fans into her studio and life. For more information, please visit

Liz Lange

Liz Lange changed the face of maternity fashion forever, launching her line in 1997 and became the brand celebrity moms just had to wear. She went from there to developing a line of maternity active wear for Nike, the maternity line for Target and authoring a book on pregnancy style, “Liz Lange’s Maternity Style: How to Look Fabulous During the Most Fashion-Challenged Time.”  Today in addition to her Liz Lange for Target maternity line, she has launched a non-maternity collection, Completely Me by Liz Lange, with HSN, The Shopping Channel Canada and QVC UK, and runs the fun shopping site, Shopafrolic, she co-founded with sister
Jane Wagman.

Lange is actively involved in many charities and is a spokesperson for cervical cancer awareness. Most recently she has partnered with Jhpiego, a global health nonprofit dedicated to improving the health of women and families in developing countries, to raise awareness of maternal and child health issues.

Lange lives in Manhattan with her 14-year-old son Gus and her 12-year-old daughter Alice.

Social Channels: