It will not be astonishing news that social media is time consuming. While a necessary tool for today’s bloggers and businesses, it takes an incredible amount of hours to create content, listen and respond to your audiences. According to a study –32 hours a week per channel.
And after years of blogging you do get a bit tired of always being on?
I know I do. I juggle a 50+-hour workweek at Collective Bias, a job I love getting up for, on top of MOMentumNation. I’ve often thought about the chunk of time I would get back if I gave it up. MomentumNation is also a labor of love that makes no money–not a dime. I don’t have the time to devote to it to monetize it. It is just a platform for my personal brand and an outlet for getting things off my chest, which is fine with me. And through it I’ve met so many interesting women and had some great conversations.
Is it time to unplug and find some balance?
I warn my co-workers that I use weekends to catch up and that they can ignore my emails till Monday. Despite being organized and fueled by an occasional Red Bull (yes, I confess I really like the cranberry ones), I can never get everything done during the regular workweek. Am I missing out on life?
Just this morning, a blogger friend told me on Twitter that this was her year to spend less time on social. And while I sit here on the bike at the gym writing this post and going through emails in an attempt to stay caught up and still get my workout in, I ran across and auto-response from another blogger and co-worker saying she was unplugging for the weekend. And in the midst of a Twitter conversation yet another mother told me two of her friends had given up blogging and rolled their sites into hers. Are bloggers throwing in the towel? I know several who have voiced this was their year to “blow things up” or give up. And a very well known blogger and I had conversations about buying her blog as she felt she had reached the peak of what she had built.
And if moms aren’t unplugging they are starting to manage their time more efficiently by concentrating on a few channels versus trying to be everywhere.
Is this a growing trend?