It may be called Cyber Monday, but retailers like Wal-Mart have been kicking it off since Saturday. 97 percent of online retailers will offer discounts during Thanksgiving weekend, two days before Cyber Monday, according to National Retail Federation.
Last year, consumers spent $1.3 billion on Cyber Monday and today’s Networked Moms will be out in force preparing for the big shopping day. Armed with laptops, iPads, and smartphones with her favorite shopping apps, she will prepared to take advantage of the best deals the web has to offer.
She won’t be fighting crowds with children in tow. And shopping online gives her the freedom to shop according to her schedule.
So here are some tips for preparing and participating in CyberMom Day.
• Make a list. Focus on a prepared list and what do you “need” to buy. With so much noise, it’s easy to get lost in the madness.
• Do some benchmarking. What do the items on your shopping wish list currently go for? Know your pricing.
• Check your favorite retailers for previews. Many sites like Best Buy already are posting previews of deals.
• Use your social channels to network. Get suggestions from your social graph. Mom knows best, right?
• If you love Twitter, be sure to set up a #cyberMonday stream. Use TweetDeck and HootSuite and track deals and suggestions.
• Check out some of the aggregator sites like CyberMonday.com from Shop.org, which showcases retailers by the as Deal of the Hour.
• Don’t forget Pinterest. There are already loads of pinned suggestions.
• Look into a few of the shopping apps and test them out BEFORE Monday. Apps like ShopKick and The Find or TGI Cyber Monday are a great place to start.
• Make sure the sites you shop at are secure. Holiday season is the time the thieves are out looking to take advantage of you. Check the sites for the “lock” icon or other badging.
More tips of your own? We would love to hear them!