It’s a very well published fact that moms control approximately $1.6 trillion dollars in spending. So it’s no wonder brands are spending time, money and resources trying to reach her. She is the Chief Purchasing Officer. She follows more brands on Facebook than the average consumer. Her use of mobile and her smartphone is only growing. And she will continue to embrace technology as it evolves.
Sources: About.com, BabyCenter, eMarketer, WallStreetJournal