The marketing world is all abuzz with talk of Google’s newest update to its algorithm, called “Hummingbird.” So what is Hummingbird all about, and more importantly how can you harvest its sweet sweet link nectar?
The Hummingbird update is the biggest update to come to Google’s search algorithm in almost three years. The last big update, called Caffeine, focused on providing relevant results to users as fast as possible. The Hummingbird update aims to bring more relevant results to users, but based on a different metric than speed.
Hummingbird is part of Google’s plan to gradually adapt to more natural-language queries. Many users use Google to answer their questions, much like members of the USS Enterprise in Star Trek converse with the computer. “How far away is Six Flags?” for example. The Hummingbird update gears the algorithm to provide better answers for such questions, including additional queries without keywords, like “how much does it cost?” referring to the last search.
Traditionally, Google’s search has been focused around keywords, letting content creators specify what their content is about. With this newest update, Google is shifting its focus to provide answers to their user base, not just results.
The Bottom line: Despite the scope of the changes made by Google, Hummingbird will not likely affect existing SEO campaigns, given that the website attempts to solve a user’s problem, and not just generate traffic. Google hopes to put an end to spammy key wording tactics and focus more on the user’s experience of the web.
While only announced on September 27th, Google rolled it out several months ago.
Shawna Bell is the PR Diva for Nerds On Call Computer Repair, an on-site computer and laptop repair service for consumers and businesses. Mom of many, promoting technology and internet safety – education is key!