The holiday season is upon us. The stores are filled with decorations and sales have already begun with retailers anxiously hoping to have a banner year in sales. In fact, people have already started their holiday shopping…22% of Americans have started according to the 2013 Nielsen Holiday Spending Forecast. And Nielsen predicts in the alcohol category alone $60-70 million in sales.
But what about people less fortunate this holiday season?
The holidays can be about giving and giving back. #GivingTuesday was kicked off last year and is a day dedicated to harnessing the power of social media and the generosity of people to bring about real change in communities. #GivingTuesday takes place on the Tuesday following Thanksgiving, Black Friday and Cyber Monday, the widely recognized shopping days in the U.S.
This second-annual #GivingTuesday falls on December 3.
Founded by the 92nd Street Y in partnership with the United Nations Foundation, the inaugural #GivingTuesday in 2012 brought together more than 2,500 partners in all 50 U.S. states and increased online giving that day by 53%.
This year #GivingTuesday has gone global with partnerships with the United Nations Development Programme (UNDP) and with campaigns underway in Mexico, Canada, Singapore, Israel, Chile, Australia, Latin America and more countries and regions to come.
• #GivingTuesday was a new national day of giving added to the calendar on November 27, 2012, the Tuesday following Thanksgiving, Black Friday and Cyber Monday.
• Families and individuals were encouraged to be generous in whatever ways mattered to them, whether that meant volunteering at a local charity or donating to a favorite cause.
• Over 2,500 charities, volunteer organizations, corporations and foundations came together in all 50 U.S. states with one common purpose ‐‐ to help others and incentivize ways to give more, give smarter, and celebrate the great American spirit of contribution.
• The collective efforts of partners, donors and advocates helped fuel a marked increase in charitable giving on #GivingTuesday. Leading organizations in the sector including Blackbaud (which processed over $10 million in online donations on Nov. 27 alone), Network for Good and Donor Perfect shared data pointing to more than a 50% increase in online giving on #GivingTuesday 2012, compared with the same day the previous year.
• Paypal mobile donations soared 487% higher than the previous year’s number. The total value of those donations increased 228%.
• The movement garnered 2.5 million social media impressions. On Nov. 27, 2012, the #GivingTuesday hashtag was mentioned 185,000 times, resulting in national and international trending.
• Bill Gates, the White House, the Clinton Foundation and numerous socially-conscious celebrities like, Channing Tatum, Shakira, and Linkin Park, who publically supported #GivingTuesday on their blogs and social media channels.
• U.S. Mayors of Chicago, Detroit, Philadelphia and New York formally endorsed #GivingTuesday.
You can be a #GivingTuesday Social Media Ambassador.
If you would like to join the #GivingTuesday campaign as a Social Media Ambassador, please sign up here https://community.givingtuesday.org/User/LogOn and get the Social Media Toolkit and lots of other resources here!