Marti Barletta, well known marketing to women expert, tells why marketing to women actually benefits a company’s efforts towards their male consumer. And it makes perfect sense. In many cases, companies think we want something different then men which is not true…we want more according to Marti. So if you please the female target, you’re actually over delivering to your male target so everyone is happy. And if you’re doubtful, Marti says companies have actually gone to the extent of researching it. Marti and TrendSight is an excellent resource for more information on marketing to women.