Moms want to know how brands are measuring their social influence.











Social Media Moms and Dads ask me all the time…”What do you think about Klout? What do you think about Twitstats? Have you heard of Peer Index? In a day, where so many Social Media Moms are looking to develop relationships with brands, they are looking more closely at the social influence measuring tools brands are using to judge their social worthiness. So I’ve per the request, I’ve decided to write about three of them.


TwitStats takes a long, long time to make your “Graf” as they call it. By simply typing in your twitter handle, TwitStats will show you your tweet timeline, tweets by day or month, tweet density, your biggest day on twitter, top tweeting hour and more. It will show your usage by tool: web, phone, Twitpic, HooteSuite even tools like TweetMeme. And if you want to see your top followers, it will even break it out by replies and RTs. I found the Tweet Cloud particularly interesting–I “thank” people a lot apparently. And if you don’t like the Tweet Cloud, you can link out and create a Wordle. And you can tweet your HashCloud if you so desire.

Through PeerIndex– “Understand Your Social Capital”, you can create a profile that includes not only twitter, but also your blogs, LinkedIn, Facebook social presences. Cracked me up when I saw one of my popular topics was brain disorders. Where did that come from? Anyway, Peer Index combines your authority, activity and audience in to a your social capital ranking. A 40+ means you are in the top 10% of the community. They also benchmark you in their “topic fingerprint” against 8 topics such as arts, technology, science, medicine/health, lifestyle, sports, news and business. If you are really into your social status, you can compare yourself to others in your social graph.


And then there’s Klout, “The Standard for Influence.” Klout is by far the site with the best infographics for those of us who love infographics. Klout breaks it down overall to a “Klout Score” followed by your true reach, amplification and network. You see how many lists you belong to, unique retweeters, comments and more. If you want to know your influence style, 16 different classifications will determine your influence. Track your top subjects, see how your content is trending and how you are doing on the amplification front. Interestingly, the Klout Network Influence number calculates the influence level of your audience. So it’s not just your own influence, but Klout includes the influence of those who tweet, retweet or engage with your content.

The real question is what will you do with all of this information.

So if influence is all about action, and action equals engagement, these tools can show you where you stand. And these tools are indicators that will help enable you to make changes in your content to reflect what your audience likes engage with. But in the long run, social influence really comes down to this.

1. Building trust
2. Developing authority
3. Creating value and relevancy
4. Creating connective tissue
5. Being human and real

But remember, social influence isn’t all about numbers. You can have a small community, but it’s a highly engaged one and that’s what counts.

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