Moms would love to be fingerprinted.









I usually go to the gym carrying my keys because my gym has to swipe the key tag on it. But now they have a fingerprint imaging system. All I do is lay my pointer finger on the pad till it blinks green and I’m in! No more search and destroy missions in the early morning to find my keys. My ID is with me everywhere I go.

Just imagine if every store had fingerprint imaging. Purses all across America would become infinitely lighter. We would also cut down on the spread of disease. Just think how many hands have touched your keys and the key tags on the ring in order to swipe your card? It must be teeming with germs.

My doctor has a similar scanner that reads my palm. Behind my palm is all my medical information ready to be pulled up at an instant. If only I could port the information over to any new doctors so I wouldn’t have to fill out all those reams of paperwork.

But seriously this is the kind of thing women love–convenience literally at our fingertips (or palms).

It falls into the same category as smartphones and apps.

It’s a little thing that makes life a bit simpler.

So if you’re a brand looking to connect with us, think simplicity. Look at your forms, look at your user experience, and look at how easy it is for your customer to place orders or look at what a consumer has to do to get in touch with someone in customer service. If you get that right along with a great product for a good value and you’ll find brand loyalty falls right in place with it. And that’s something every brand would love to have under their thumb.

4 Responses to “Moms would love to be fingerprinted.”

  1. This technology is very cool. I would love to have this technology become more commonplace. Harder for someone to steal your identity!

    Bicultural Mama
    • I agree. I would to have this technology everywhere. I think it’s only a matter of time.

      Holly Pavlika
  2. Brands definitely need to make it easier for their consumer or potential consumers to contact them. Nothing is more discouraging than when I’m trying to find a way to contact a brand via email or snail mail and I have hunt down and ask around for an address. It sends out the message that all they care about is my money but then when I have a question or complaint they don’t want to be bothered.

    Simplicity is definitely in! I wouldn’t mind having a lighter purse either.

    • You know I agree with you! I’m in love with this technology.

      Holly Pavlika

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