I must admit I was pleasantly surprised by this year’s event. First, the two keynote speakers were Martha Stewart and Katie Couric, women in who are in their 50′s and 60′s. There were even sessions about blogging into old age basically and evolving your blog as your children age out from the sweet spot most brands focus on. And Pfizer had a big space dedicated to launching their new www.getold.com site and Poise is launching a line of menopausal products. What?
Even Katie Couric openly spoke about menopause and watching her mid section. I particularly loved Katie’s attitude when asked why she doesn’t retire. Why should we retire if we feel vital and think we have more we’d like to accomplish? It’s about time there was some focus on the older mom. Just because your children are older, it doesn’t mean you’re suddenly not a mother. I’ve said it before, “It’s a life sentence.” And even better news is Katie is truly integrating social media into her new afternoon talk show and will feature two bloggers on every show.
Martha Stewart talked about her ever-expanding empire and gave out some advice for helping younger women, “Give them encouragement.” While encouragement is important, but I would argue the premise of Blogher is one of the most important things you can teach younger women. Blogher is all about the power of networking, on-going education and building your personal brand. All are so critical, in my opinion, for success.
Blogher 13 has been announced and will take place in Chicago. I’m looking forward to being surprised again.