Please do your homework before you call us a mommy blogger.


I am a mom. I have a blog. And I really hate the term mommy blogger. Blogger says one thing– we write blogs. Sure, we write blogs, but we do so much more. Consensus among moms reflects my hatred. My children don’t even call me mommy, so why are you calling me mommy?

We are CEOs, Founders, CMOs, Content Directors, Creative Directors, Media Directors, PR and event managers. We just happen to have blogs in our arsenal of marketing tools. I even hate the term mom-trepeneur despite the fact I’ve used it before. No one calls a father a dad-trepreneur. An entrepreneur is an entrepreneur regardless of gender.

And do you have any idea how hard it is to be a “mommy blogger?” Right now, I personally have 4 Facebook accounts, LinkedIn, Twitter, Pinterest, YouTube and a blog to manage. 9 channels to oversee and create content for, to strategize and figure out what comes next– not to mention hosting events, drumming up new business, pitch decks, meetings and more meetings.

Most of the moms I know manage a similar number of channels, work with several brands, have online publications, are constantly working on contracts with brands and promoting their personal brands. They create their own marketing campaigns. They write books. They give interviews. They are personal marketing machines. Some make TV appearances. And let’s not forget the networking and fundraising aspects. And in case you didn’t know, we’re highly likely to have a college degree.

For many moms it is a job, not a hobby. A recent study showed the average income for a “mommy blogger” to be $84,000 a year making it higher than the average income for a union worker and classifying this very much in the “job” category.

So do you really think you should call us “mommy bloggers”?

Do the homework before you refer to us as a mommy blogger. Look at our bios. You may be surprised to see journalist, executive producer, TV personality, PHD, MD, social worker, and more. Moms either choose to shelve the former job and be a SAHM (stay-at-home mom) or to use social media to enhance and support their career. Either way, we have invaluable experience to offer as part of our influence. And for the record, the “mommy blogger” title trivializes what we do.

6 Responses to “Please do your homework before you call us a mommy blogger.”

  1. I personally do not like the term mommy blogger. I’m a blogger who happens to be a mom. Good point about reading our bios. A lot of us chose to leave our traditional office careers to pursue writing/blogging and/or to raise our kids. BTW, you are one busy gal!

    Bicultural Mama
  2. Yes! We had this discussion recently on a forum of family travel bloggers. We’re travel bloggers, but because we’re moms, we can’t shake the emails addressed: “Dear Mommy Blogger.”

    It may be that we need to identify our respective niches more profoundly, so that “travel blogger” or “food blogger” or “lifestyle blogger” or “fashion blogger” or “craft blogger” will fill the need people have to compartmentalize, and provide a substitute for the word “mommy.” (Which, by the way, should only be used by my kids to address me!)

  3. If I could earn $84,000 a year as a mommy blogger I’d adopt a kid and embrace the term. I read a lot of blogs written by moms as part of a great community of writers I’m a part of. I’m certainly in the minority as a woman who has chosen not to have children. All these moms have either mom, mama, mommy or some derivation in the title of their websites – as does this website. Motherhood is their identity whether they have a career or not. They call themselves mommy bloggers. 95% of their posts concern their kids or parenting in general. These blogs are extremely popular with many followers. So who is trivializing the term? Certainly the women who read these blogs are well aware that moms can have a career and raise their kids and work damn hard maintaining a blog. I don’t get it.

  4. I don’t mind the term and have used it myself. The debate has made me more thoughtful about the term though.

  5. I hate the term mommy blogger, too. I think it’s because ‘mommy’ is a familiar term that children use for their mother–it’s not something someone outside the family would use for another person. It’s also a diminutive for mother & diminutive forms are by definition trivializing the word in question. Like calling the CEO of a company Johnny or Suzie the first time you meet them. To me, calling a blogger a mommy blogger is similar to saying ‘lady doctor’ or calling women ‘girls’. Using the term mommy blogger for any mother who blogs implies that she’s a dilettante, just doing it as a hobby. That may be true about some of us, but I take my writing pretty seriously & it’s something I do for a living.

    Lisa C

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