I actually really like this Ragu “Moms The Word” campaign. There’s so much video content. And moms love video. And so much useful content. The moms are charming and full of great ideas all centered around the family dinner table from useful recipes like spaghetti tacos to tips to get your kids to eat. And last night there was a live chat discussion on Facebook and on Twitter with Audrey McClelland of MomGenerations and mom of 4 boys under the age of five.
And best of all, they cross promoted the campaign on the home page of the Ragu website– a brand that finally got it right.