I don’t have research to back this up but I believe most brands and moms don’t have LinkedIn at the top of the list when they think about reaching moms. We’re known for our high use of Facebook, blogging, and Twitter. But LinkedIn is the working mom’s power tool and I think that is true whether you are a SAHM who has a home business or a WAHM. I recently ran a Peek Analytics on my Twitter followers and my second highest social network was LinkedIn. And sadly I really don’t concentrate on that channel much. It’s time to practice what I preach, right?
Just look at the recent stats on LinkedIn. As of August 2, 2012, LinkedIn is officially the world’s largest professional network on the Internet with more than 175 million members in over 200 countries. And LinkedIn members are on track to have done almost 5.3 billion searches in 2012 alone.
Here are some simple ways to get started leveraging the power of LinkedIn without having to be a technical genius.
There are myriad discussion groups on LinkedIn, and if you don’t find one that you feel fits your goal, you can create your own. I’m putting this on my list for 2013.
Create a brand page. When 2013 rolls around or if not before, MOMentum Nation will have a brand page. I’m going to feature information about the company, career opportunities, events we will be hosting and more. A brand page is also a great place to establish some authority by sharing some intellectual knowledge.
Produce polls and use the Answer section. I love real time learning. I will be creating polls for lead generation and testing out ideas with other entrepreneurs. And don’t forget the Answers section as a way to ask and feedback from your network.
Connect your owned channels. Unfortunately or fortunately depending on how much you tweeted, LinkedIn did away with the ability to stream your Twitter. I still occasionally post a tweet-like post as my status update in LinkedIn. Plus you can connect owned channels with social channels via LinkedIn APIs to create a professional connection.
Share information. We tend to think of LinkedIn as a place to put our bios and make connections. But it’s a great place to share information.