Social and the power of relationships.










I first started working in New York back in 1978. I showed a portfolio of fine art work I had done and lucked out by getting the job. The boss happened to be someone who appreciated starving artists and he took a chance on me. This was the old days of paste up and “specing type” and doing a lot of things by hand. We didn’t have a computer or laptop in the place. And social media and the world we live in today wasn’t even a glimmer in anyone’s head.

Fast forward to today. We are so much more connected to people through technology to the world at large.

A few weeks ago, I was surprised by a message on Facebook. It was from my first boss. Quite frankly I wasn’t sure he was still alive after all these years. And secondly, he was on Facebook. He had to be in his eighties. Not that there are not eighty year olds on Facebook. My 82 year old mom has an iPad she adores. But sure enough, here he was after three decades and he wanted to meet for lunch. It took many Facebook exchanges to finally set it up, but last week we did. He kept saying, “I have to see you before I die.” Egad.

We meet so many people in life that we connect with. Keeping up with those connections is the hardest part. I think that is part of the reason why social media has gained so much traction–it’s power to connect people and build relationships. I know I’ve met so many people I never would have met if not for social media. And business and in so many instances, is not about what you know, but who you know. It’s about relationships.

And that boss I had lunch with? He’s now gung ho about helping connect me with potential clients. I haven’t worked for him since 1984–decades ago–yet here we are again because of social media and the power of relationships.

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