We were invited by Klout to participate as an agency. Each agency had to then pick 3 individuals to represent in a 6 round March Madness Agency social influence contest.
Each round was 24 hours. The minute one round ended, the next round began. I didn’t realize that till I was well into the game.
Round 5 was originally set to be on Monday with the finals on Tuesday. Whoops, a glitch in the Klout system required the final four contestants to be notified Saturday morning that there would be no weekend off, but that the clock was already ticking. YIKES! And it was not a 24 -hour event, but a 3-day round culminating with the Finals on Tuesday.
It made this an 8-DAY TWEETATHON and truly March Madness Agency Insanity!
We were up against big heavy social media gurus.
So everyone knows moms area highly social, but just how powerful are the relationships and the power of their voices when they get behind something?
My mom community is pretty tight and was so supportive along the way. People I have never met before stayed up to the wee hours bringing in friends, family and co-workers to vote. I was worried I was spamming my audience big time, but because I chose to donate the prize to charity you’ll forgive me, right? I had a bit of a concern at one point that it might blow up when the community was referred to as the “mom blog mafia” and a reference to the Motrin social debacle was tossed out there.
Not only did the mom community rally to my side, but all of the Vivaki and Publicis agencies, like Razorfish, Digitas, and Starcom, were in there helping to bring this home for the network.
Two wingmen, veteran social media influencer, Ted Rubin and Murphy Palmer, a complete stranger to me before this race, were there till the final minute on the clock helping to drive engagement and votes. Voters came from mom communities like Macaroni Kid in the U.S. to the Yummy Mummy Club in Canada and as far away as England and Australia to name a few countries. Even Romania, India and Ireland!
The analytics department ran some numbers. Here are some interesting tidbits.
• 591 CEOs participated
• over 6,000 mentions
• 2,300 retweets
• 80% female versus 20% male
• almost 2,000 unique users of the #TeamMom hashtag
A very big thank you to all of you who helped my win this truly insane contest. Details will come about the auctioning off of the prize. I’ve decided that the prize will go to the United Nations Foundation Shot@Life campaign to help vaccinate children from preventable diseases like measles, chicken pox and pneumonia.