We are a pivotal point in time–a time where women, mothers, and celebrities are coming together to support each other, to affect change on so many fronts. Never before has there been the focus on “motherhood” and recognition for the role we play both in raising children and larger issues like healthcare, business, politics, and the world’s economy.
Combine this focus with the advances in technology and the advent of social media; we now have the tools at our disposal to create a truly global motherhood and to amplify our voices to affect change. We are not mere “mommy bloggers.” And we are not singularly a “vibrant mom” or a “survivor mom” or a “waitress mom” to quote a few of the many names bestowed up on us. The truth is today’s “mom” is complex.
Are we definable?
Yes, you can call us the “Networked Mom.” In the world of the Networked Mom, age, geography, and all of the attributes marketers use to study us, don’t seem to matter much. Talk to any mother and she’ll tell you she crosses so many of the descriptions. Online I am ageless. I am not bound by geography. Online we bond regardless of race, color, or creed. It is shared passions, quests for knowledge and the desire to combine forces for change, to educate or do social good that define us.
So what is a Networked Mom?
She often has surprising technical skills–at any given time she can be found using multiple devices. She’s always on. And if she doesn’t find what she wants, she gets creative. The Internet and access to it have become an essential part of her life and she is using technology to manage her life, the household and to create business, move her business forward and to build her brand. Knowledge is power and confidence whether that’s on the road and at home. The smartphone is her trusted companion challenging the laptop for screen time as she’s always on the go.
The Networked Mom understands she is valuable and is putting a price to that value. She has influence and she knows it. Don’t even ask her a question as she considers that consulting and something to be paid for.
She understands the power of relationships. Not just with other moms, but with the media. She has built or is building an impressive network of connections. She is her own PR–what she does, how she does it. Many have relationships with the local news press. All have relationships will multiple PR agencies. And her holy grail is an on-going relationship with a brand.
She is a consummate multi-tasker and along with that comes strange work hours. The Networked Mom can be found working in the wee hours of the morning or the wee hours of the evening. It comes with the territory of working mom.
She attends conferences speaking or connecting, learning and evolving. Personal growth and knowledge are a driving force of a Networked Mom. She realizes she needs to keep up with the speed of technology and culture.
So don’t call her a “mommy blogger.” She isn’t fond of that moniker. She is not your mommy. It makes her cringe and it’s demeaning. Even “social media mom” isn’t representative as she is a master of both online and offline relationship building. Call her the “Networked Mom.” It’s much more in keeping with her power and reflective of the reason why she is the coveted consumer of so many brands.