Using a Global Social Media Network for Good


Special guest post:  Jennifer Burden, Founder of World Moms Blog 

This past June we were honored to have Holly Pavlika of MOMentum speak at a World Moms Blog social good event in New York City. Holly told her first-hand story from her UN Foundation Shot@Life trip to Tanzania she took this past May at our NYC “GAVI Global Tea Party.” And I was thrilled when she asked me to write about our international GAVI parties to advocate for life-saving vaccines for children in the developing world.

World Moms Blog is a collaborative website where international mothers from over 20 countries are sharing their stories on motherhood, culture, human rights and social good. Part of our mission statement is “To strive to create opportunities for social good to make the lives of mothers and children better around the planet.” We write. We tweet. We use Facebook. We advocate. But, this year we began to put our baby-holding and finger-pointing-to-clean-your-room muscles behind these social good efforts offline, too.

I first met Helena Chan of the GAVI Alliance at the Social Good Summit last year in NYC. Since then, we have had several brainstorming phone calls to talk about how our network of international mothers can get involved with their mission to provide life-saving vaccines for children in the developing world.

Our World Moms Blog editors, Kyla P’an and Nicole Melancon and I, had already chosen to help advocate for the same cause with the UN Foundation’s Shot@Life US campaign, and our relationship with GAVI was different because we had mothers outside the US who wanted to get involved and GAVI was looking to expand their global advocacy. Thus, the “GAVI Global Tea Party” was born.

We currently have a team of our contributors who have hosted or who are planning grass-roots parties around the world, where they watch online videos from the field and discuss them with their friends. The first parties are being filmed for a documentary being produced by the GAVI Alliance.

So far, we have filmed parties in the USA – New Jersey and another one in New York City — and also in Chennai, India. The next party to be filmed will be on the island of Bali in Indonesia. And our online friends in Australia at The Brave Discussion have joined the social good party and will be hosting one soon, too, and there are more being planned around the world!

To be featured in a film about a way in which people can begin conversations on making a difference in the world for others, for children, is a really worthwhile use of our time. To be a part of a project away from our keyboards with some of the very women around the globe that we have been writing and conversing online with for almost 2 years is incredible. We all may never meet. But, we are unified in turning the power of our online relationships into an effort to change the world. And that is a powerful use of social media.

Jennifer Burden is a stay-at-home mother of 2 young daughters, wife of almost 11 years to a newly naturalized US citizen from England and the founder and managing editor of World Moms Blog, which writes from over 20 countries on motherhood, culture, human rights and social good. World Moms Blog was recently listed by Forbes Woman in their “Top 100 Websites for Women 2012.”

GAVI Global Tea Party in India
GAVI Global Tea Party in NYC

24 Responses to “Using a Global Social Media Network for Good”

  1. It is great to see your enthusiasm growing rather than diminishing Jennifer. Good for all of you for getting behind this life-saving mission. This is “people power” at work and the result is a new generation of healthy children who will grow up to contribute to their country’s development.
    Thanks for all you do to support GAVI’s mission.

    Dan Thomas
    • Thank you, Dan, for being so supportive and for being so open to our ideas. World Moms Blog is so happy to be raising awareness for this important cause — life-saving vaccinations for children in the developing world. :)


      Jen Burden @WorldMomsBlog
  2. It’s fabulous to see mothers united and working for other mothers, Jen.

    I think you have created something very special in World Moms, I can’t wait to see what happens next!

  3. Using the social networks at our fingertips has brought this amazing organization and the increadible work they do (not to mention funds raised for them) to many freind’s attention. It’s been an amazing experience. I have also met some wonderful women along the way…meeting and hearing about Holly’s trip and work at the NYC GAVI Global Tea Party, was an inspiration.

    Maman Aya
    • Holly Pavlika’s presentation was fantastic at the NYC GAVI Global Tea Party! I’m so glad that you helped make that event happen, Mama Aya, and were there to witness it all!

      Jen :)

      Jen Burden @WorldMomsBlog
  4. I love that a website born out of love for writing and united mothers worldwide, now have the opportunity to do real global good. Jennifer, you’re an inspiration to us all!

  5. WMB is a great site bringing mothers together from all over rhe world. Ao happy to be part of such a great cause!;)

  6. World Moms Blog is an excellent example of the power of social media. I am endlessly amazed at how much good we can do when we take advantage of how interconnected we can all be through various social media platforms.

    • Thank you, Vania, for stopping by from South Korea. Yes, you are so right. That is how I originally met Holly Pavlika from Momentum — we are both Shot@Life champions. It is so great to be working towards the same goals together — life-saving vaccines for children in the developing world!

      Jen Burden @WorldMomsBlog
  7. Power of social media truly is amazing! Keep up the great work leading the World Moms Blog group of moms Jen. As Margaret Mead said, “Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has.”

    Eva Fannon
  8. Jen, you truly an inspiration. Your passion, your hard works really are inspiring and this is such a great cause. Couldn’t be more proud to have a little part in this amazing cause in social media. Big kudos to you and all the ladies involve!

    Maureen | TatterScoops
  9. Women connecting through social media around the world and doing good, is such a powerful movement. The World Moms blog has such a strong voice, and Jen is an inspiration.

  10. Social Media is truly powerful.
    And I am so glad that we, in our own way, as part of World Moms Blog are helping the future of humanity to be better, by providing a better chance at life for kids by vaccination. This is so wonderful!
    This post is just so beautiful.



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