Remember the old days of Oscar parties and Tupperware parties? Now Moms can get together with Virtual Viewing Parties. Enabled by social media and technology, companies are creating these parties to allow communities to gather and view video no matter where they live geographically. And Mom is in need of some entertainment!
Bravo just announced a Virtual Party for the season finale of Top Chef. Fans will be able to share opinions in real time through Twitter, Facebook Connect and live mobile chat. Can you imagine engaging your biggest brand advocates in live conversations as they interact with your product? You can reward them through hash tags in Twitter or by mobile phone texts, and take advantage of the instant gratification.
View2gether (www.view2gether.com) is one company enabling these parties. View2gether’s video sharing platform is centered on video and streaming capabilities. They have viewing Lounges and synchronize the content so users view the same footage at the same time, regardless of geographic location.
Keeping It Her ‘Hood.
If Mom doesn’t want to party virtually, she can choose to partake in a House Party. House Party matches fans with brands like Huggies, Rowenta, Kodak, Hunts, Betty Crocker, ABC and DiGiorno and gives the fans sponsored goods to host themed parties. These parties are held on a particular day across the nation and hosted by other similar brand advocates. Hosts can share photos, videos and planning tips on HouseParty.com, and get special offers, activities and swag for guests. They even sell the party goods you might need. Hosts just invite at least 10 friends and hold their House Parties on the designated day and then they have earned their sponsored gifts. Saturn, for instance, gave their hosts free Saturn cars to drive for a weekend, complete with gas cards and cookbooks for entertaining.
Mommy bloggers have flourished in part from unbiased opinions and the drive to share unbridled enthusiasm or dismay about a product. And as everyone knows, brands are clamoring for Moms to embrace them. With Virtual Viewing Parties and House Parties, brands can create that coveted Mom connection- and Moms can reap the social benefits.