Moms like us have an opportunity to make a statement in so many ways this Thursday at the first mom fashion show at Mercedes-Benz Fashion Week at Lincoln Center.
Strut. The fashionable mom show will be groundbreaking.
Not only will real moms be making a fashion statement…
Never before have real moms graced the runway. And moms of every shape and size will be celebrated as they strut their way down the catwalk, not moms you might see in typical fashion shows.
There will be two visibly pregnant moms. Not in the audience, but walking the runway.
And it wouldn’t be mom-like if we didn’t have a couple of moms with strollers.
Iman, supermodel and mom herself, will be our host for the event.
The press interest around the event has been extraordinary and it’s been featured in WWD, NY Magazine’s style page, The New York Daily News, Daily Mail, The Egotist and many blogging sites.
We will have our own press contingency. 15 moms have been selected as our twitteratzi who will be tweeting, photographing and shooting content that will be uploaded in real time using an application called Tout. The twitteratzi section is sponsored by Clorox® and Clorox 2® makes a statement to the power of moms in social media and the conversation and engagement we can make.
“Clorox is excited to be partnering with Strut,” said Hilleary Wright, Public Relations Manager at TheClorox Company and CTO (Chief Twin Officer) of two pint-sized fashionistas. “Motherhood can be messy but that doesn’t mean women have to compromise their style. They just need the right accessories in the laundry room.”
The real moms walking are also powerful statements.
Many of the moms are CEOs, momtrepeneurs, business owners who use social media on a daily basis to power their businesses, make connections, drive e-commerce or who’s livelihood depends on social media and the internet.
Thursday, February 16th at 3pm
Donald and Mary Oenslager Gallery
New York Public Library for the Performing Arts
We will be featuring brands that might have never graced the runway at Lincoln Center.
The show will feature brands like TJMaxx, Marshalls, Gap and Coldwater Creek in addition to brands that you would normally see during Mercedes-Benz Fashion Week at Lincoln Center.
“Marshalls and T.J.Maxx are thrilled to have Audrey and Vera in outfits styled right from our racks walking down the runway during Fashion Week in New York City,” said Sonya Cosentini, Public Relations Manager for T.J.Maxx and Marshalls. “We are so proud to be working with this amazing community of bloggers during their inaugural event and love that they are making fashion week so relevant to the everyday woman. It’s an honor to be involved and have the opportunity to share the quality, on-trend merchandise available at T.J.Maxx and Marshalls at an incredible value every day.”
We will be partnering with BabyCenter to bring the show directly to mom.
In keeping with our quest to make a statement, we are using social media to take the show directly to mom by partnering with BabyCenter, the number one online and mobile parenting destination worldwide. BabyCenter will live stream the show on the BabyCenter LIVE tab of its popular Facebook page. http://ow.ly/94QVt Video of the event will be available on this tab after the show airs.
We hope to make a statement by trending on twitter.
Leading up to the event, we have hosted two twitter parties that have resulted in a combined 18+million impressions. The mom blogosphere loves the talk fashion and is eagerly anticipating the show as evidenced by our early numbers.
We believe we will make another fashion statement–moms want to be recognized by the fashion world. And we expect our hashtag #StrutMoms will trend on twitter.
And we are encouraging everyone to help us make that statement.
Mark your calendars and please join us.