So apparently Chrysler didn’t handle their social moms recent initiative correctly and this landed them on Jalopnik, an automotive site. But that wasn’t as disturbing as the comments of the author of the article who enlightened the audience with his definition of a “mommy blogger.” He said, “A ‘mommy blogger’ is, if you’re not aware, typically a mother with an Internet connection and no shame.”
So I tweeted at him with an offer of basically educating him as to what mommy bloggers really are. My offer wasn’t well received. Oh well, no problem.
The following day I decided to reach out to Chrysler on Twitter with an offer to help them solve their challenges in reaching moms. Not only did the reporter jump on my tweet but the editor of Jalopnik did as well. I was called, “the embodiment of everything that is wrong with moms that blog.” I decided that this was childish and moved on to other conversations. Particularly since they were including @chrysler in the conversation.
But for the record, “mommy blogger” trivializes what we do. I’m proud to know so many mom-trepeneurs–successful moms who have used social media to launch businesses. Blogging and social has enabled us to make connections all over the world, not merely to talk diaper rash, but to network, ideate, partner and transform our lives, communities and often bring global issues to light.
Social media has given women/moms a powerful platform for change. We have affected everything from the way products are marketed to the introduction of new products. Businesses across America have stopped to take stock of their corporate responsibility, impact on the environment and how they handle customer service, and I believe it’s largely due to mom’s share of voice. For many of us, social media and “blogging” has given us the tools to bring important causes to light. We are so much more than just “mommy bloggers.” We are change agents. And there’s no shame in that.