Why Bloggers Must Use Nofollow Links

Blogger
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I am asked all the time if MOMentumNation accepts guest posts. Yes, providing the piece meets a set of criteria.

  1. The content must fit with the categories listed within the navigation.
  2. The piece must be valuable information and well written. I recently told someone no because their content didn’t make sense and was quite juvenile in style.
  3. Any content must be at minimum 450 words or longer.
  4. Use bullets and crossheads to guide the reader through the piece. I like to avoid articles that are just long text and large paragraphs. Create your content with the reader in mind.
  5. Check your piece for spelling and grammatical errors before submitting.
  6. If you have original photos that you can provide is a plus. Images should be 600 x 375 pixels to accommodate the slider requirements at the top of the home page. I like to include at least three photos when possible.
  7. If you are submitting a piece that is a step-by-step demonstration please tell the story in both words and images.
  8. Include a call-to-action to invite comments.
  9. A short 250-350 word bio and headshot will be gladly accepted to credit your work.
  10. Provide valuable links and resources for any facts you include in your piece.
  11. NOTE: my site uses a nofollow link plugin. I will not accept any requests for dofollow links.

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The difference between nofollow and dofollow links.
Nofollow links tell robots not to search engines and bots not to follow the link. They are primarily used to prevent paid links from influencing search results. That’s why it’s important for bloggers to include them for their sponsored content.

Nofollow links still promote awareness that there is more content on the subject to be discovered. But if you have guest posts on your blog, nofollow links help protect your site from spammers. My spam filter was down for a few days and I couldn’t believe how much spam hit my site. Google also informed bloggers that they needed to use nofollow links or risk being penalized by Google.

You can install a nofollow plug in on your site or you can put the nofollow code in by hand. I opted for the lazy plug in solution.

Dofollow links tell search engines to count the link in search.

Here are some great references for deeper reading on nofollow links:

SEO Basics by Shout Me Loud
This is a blog site just for bloggers.

Follow Links Vs No Follow Links by WordStream
Be sure to read the comments for this post.

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