Could Your Child be the Designer of the 2013 Iconic UNICEF Trick or Treat Box?











Trick or Treat for UNICEF with its 62-year history and its iconic cardboard donation box has been a very visible part of Halloween for generations. I remember as a child going from house to house with my box proudly asking neighbors to contribute to my collection and then smiling from ear to ear as I delivered it to the teacher the next day at school. It brought back wonderful memories decades later when I handed the box to my own children so they could do the same.

Trick or Treat for UNICEF is a terrific way to open the conversation about the needs of children around the world with your child. I know when my kids were smaller, I so wanted them to know that even though they had so much, other children are not so fortunate. And what better example for our children than UNICEF who has saved more children’s lives than any other humanitarian organization in the world. And it’s a great way to share a multi-generational moment.

That little box and the efforts of children has raised more than $167 million dollars over the years, an impressive number when you think that the ask of people is just spare change.

This year, children can bring out their inner creativity to design the 2013 box.

Your child could be the winner of the UNICEF “Create-a-Character” contest.

Blank collection boxes are available for kids and adults to design their own boxes with UNICEF’s first-ever “Create-a-Character” contest. All you have to do is design and submit your idea of a Halloween character for a chance to be win and be part of the Trick-or-Treat for UNICEF’s 2013 limited edition collection.

They have three age categories: children grades K-3, children grades 4-6 and participants 13 years and older) and a winner from each category will be chosen on Halloween, October 31. So work fast as there’s still time! Visit to submit designs online.


UNICEF is at the forefront of efforts to reduce child mortality worldwide. There has been substantial progress: the annual number of under-five deaths dropped from more than 12 million in 1990 to 7.6 million in 2010. But still, 21,000 children die each day from preventable causes. Our mission is to do whatever it takes to make that number zero by giving children the essentials for a safe and healthy childhood.

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