Your Klout score could be more important than you think.

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There is a very interesting article in this month’s Wired Magazine about Klout. Do you care about Klout? Well if you don’t, you might want to think about it again.

The Wired article brings to light two things you might not be aware of.

• Employers could be checking your Klout score before deciding to hire you.
• More and more hotels, airlines, and other companies are using Klout scores to give influencers on-the-spot upgrades, special discounts and red carpet treatment as Klout continues to infiltrate corporate America.

I don’t really pay that much attention to Klout despite appearances after the Agency Insanity March Madness Challenge. I received thousands of +K’s, which so far netted me a trip for two to Las Vegas and a pizza/beer party for the agency, which have both been donated for charity. Oh, and my Klout score went up 14 points. I’m sure it will drop down in the near term as that level of engagement is impossible to sustain unless you’re Justin Bieber or Lady Gaga. I was basically non-stop tweeting for 8 days on four hours of sleep. And I did get a personal visit from some folks from Klout who gave me a very interesting trophy.

While the folks from Klout were here, they asked me questions. My army of moms who helped me win the vote were of interest. They wanted to know how to attract more women/moms to using Klout. I was quick to answer with three areas to improve. First the site is very techy-looking. Not that we are by any means looking for pink and feminine, but the site is filled with charts and graphs. Second women/moms would love the data if they could understand it and translate it into meaningful consumer-friendly speak they could use to market themselves and their personal brands. And lastly, the perks are for the most part wrong. Every time I go to check out the perks, they are for guys or I’m “not eligible” despite having a Klout score close to rivaling Sarah Palin’s at the moment. So far, my score has gotten me one perk other than bragging rights to the score. And maybe therein lies another reason Klout hasn’t caught on as much with women. I’m not sure we have the genes for this. Its competitive nature almost feels like who has the hottest car or the bigger corner office.



One Response to “Your Klout score could be more important than you think.”

  1. I agree that Klout’s terminology is difficult to interpret and apply. What can we do with knowing our true reach, amplification, or network size?

    I do like the graphs. I’m an engineer by degree and I have a quantitative mind.

    I also like the competitive nature of Klout. I think there are a lot of women who do/will.

    Thanks for sharing your thoughts on Klout. I do a lot of reading, writing, thinking, and teaching about it.

    Gina Carr
    Reply

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