Wee Web. It’s like Facebook for kids.

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I’m like a kid in a candy store with the blog. I get very excited by comments, followers and feedback. Just ask anyone at Big Fuel. What is my latest thrill? I have had more and more people reaching out directly to ask if I would write about them or their organizations. So today, I’m going to talk about Wee Web.

Matt Meeker, a co-founder of meetup.com, started Wee Web in late 2008 and Wee Web went live with in 2009. Cory Bronson and her partner, Jason Olim (founder of CDNow) took over the reins and relaunched of Wee Web in May 2010.

With so many sites for parents to choose from, I wanted to know why Wee Web? What makes Wee Web different?

“We do for kids what Facebook has done for individuals,” replied Cory. “If you suppose that Facebook has given people a “digital existence”, then we’ve done that for kids. I say that not just because we are another site doing the same thing as Facebook, but with a different subject but also, because we’ve really thought through what and how a child differs from you or I, and created a site that makes it easier for parents to chronicle their kid’s lives.

Children require a chronology. That’s not as important on a site like Facebook, but when a parent is trying to show week over week progression of their child’s growth, that is important. Also our features are built with kids in mind – like milestone trackers (to record all the “firsts” that people want to capture and remember, much like a baby’s first year book) or our growth trackers (which send reminders to parents to post new updates of their kids).”

Wee Web has taken parents and families into consideration and built in features for the super busy Mom. Wee Web sends busy Moms reminders about their albums (milestones and/or growth trackers). They’ve built in photo printing capabilities into every Wee Web account.

But most important, the site is private – they don’t apply searchable tags to any of the content in a families’ account. Nothing can be searched for or browsed which means the content in someone’s account can’t be found by an outside person. Wee Web allows it’s families to tag images so that they can organize them within their account, but the tags can’t be identified by any search engine. Besides finding content, it’s also impossible for anyone to find a family who is using Wee Web unless that family has invited the person to join.

Do you have insights into parents/Moms that you’ve learned that you would want to share?

“Wow! Yes! I would say that there are two huge learning’s:

1. No two parents are alike. Parenting is such a personal thing that trying to figure out what would work best to cover as many parents as possible isn’t actually helpful to parents. There are so many different ways to be a parent – single parents, working parents, parents later in life, etc. For each person’s parenting lifestyle, there is a certain rhythm that they develop that works for them. What we found was that the more we could celebrate that, and offer a multitude of features so that people could essentially customize the service for their needs, the happier our customers were. While most of the family members will all say that privacy was most important, their secondary reasons for using Wee Web vary tremendously. I couldn’t be more thrilled by this. I feel like products (particularly services) that don’t ask parents to be a certain way, or use their service a certain way, but instead allow the parent to operate their lifestyle in the way most comfortable to them and use the product to enhance that lifestyle have tapped into the new zeitgeist of today’s parents. I think that this is exponentially amplified when applied to moms.

2. Products need to understand parents/moms. We (in today’s world) do so many things, and becoming a parent these days no longer means that you get to put to rest some of the things you did before, you only take on more, so the services that understand that and are sympathetic to that, are of more value to Moms. Where we can help a Mom feel better, we try to. Everything from sending reminders to take the growth tracker photos (because, particularly in the early days of a baby), it can be very difficult to forget, to bulk uploads, even to the email reminders out to families (so that parents don’t feel like they have to send a separate reminder that they’ve posted things – as is the case with a lot of Moms who have blogs that they use to document their child’s lives). Almost everything we’ve done asks the question, “Why is this helpful to a parent/family?” I think it is important for a company to constantly have that question on the forefront of their mind as they develop product. Something heartwarming that I’ve found is that even when we get emails about a glitch or an error a member has run across, there is such a feeling of gratitude, even in a complaint from them, because our members really do feel like this is a solution to them, and they appreciate it (even with a glitch from time to time).



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